Decreasing owner-operated coffee shops, increasing self-service and chain coffee shops
The scale of the Japanese coffee shop industry has continued to shrink since the market peaked in 1982 at ¥ 1739.6 billion. Store numbers hit a high in 1981, when 154,630 shops were in business. The decrease is most significant in owner-operated locations due to the aging of owners and changes in modern lifestyles, and these trends continue.
Doutor Coffee Shop opened for business in 1980 and has continued to grow, offering reasonable prices and a casual atmosphere. In recent years, new companies have entered the self-service coffee shop market. Many business styles have been established, including coffee shop chains, with advantages such as skills in menu development and greater operational resources compared with owner-managed coffee shops.
Currently, there are approximately 3,000 self-service coffee shops among approximately 82,000 coffee shops in Japan, occupying only about 3% of the total market share. It is expected that the evolution of the coffee shop structure will accelerate, and that the self-service coffee shop market has significant potential.
Doutor boasts an extraordinary number of shops in the self-service coffee shop market
Doutor Coffee Shops occupy the largest share of the self-service coffee shop market and are most closely tied to the daily lives of Japanese consumers. Doutor leads in the number of shops and continues to increase the number of franchise shops in various locations. The Excelsior Caffe segment offers a Italian bar concept and is expanding its national coverage. The total number of Doutor Coffee Shops and Excelsior Caffes reached approximately 1,310 at the end of March 2007, representing more than one-third of the domestic self-service coffee shop market.
Stabilizing supply and produciton by considering increases in consumption and decreases in shipping
1. Total Coffee Consumption in Japan
Unit: Tons
| 2003 | 2004 | 2005 | 2006 (expectation) |
2007 (forecast) |
|
| Regular Coffee | 230,000 | 234,800 | 239,000 | 244,000 | 246,600 |
| Instant Coffee | 42,517 | 41,648 | 41,774 | 43,650 | 43,000 |
| Total | 272,517 | 276,448 | 280,774 | 287,650 | 289,500 |
2.Regular Coffee Sales in Japan by Market Category
Unit: Tons
| 2003 | 2004 | 2005 | 2006 (expectation) |
2007 (forecast) |
|
| Food service | 69,000 | 70,000 | 71,000 | 72,000 | 73,000 |
| Maker shipping (¥ 100 million) | ¥ 1,270 | ¥ 1,280 | ¥ 1,310 | ¥ 1,370 | ¥ 1,390 |
| Consumer | 67,000 | 68,300 | 70,000 | 72,000 | 73,500 |
| Maker shipping (¥ 100 million) | ¥ 1,070 | ¥ 1,093 | ¥ 1,135 | ¥ 1,200 | ¥ 1,250 |
| Food processors | 94,000 | 96,500 | 98,000 | 100,000 | 100,000 |
| Maker shipping (¥ 100 million) | ¥ 420 | ¥ 430 | ¥ 440 | ¥ 470 | ¥ 480 |
| Total | 230,000 | 234,800 | 239,000 | 244,000 | 246,600 |
| Maker shipping (¥ 100 million) | ¥ 2,760 | ¥ 2,803 | ¥ 2,885 | ¥3,040 | ¥ 3,120 |
Note: Data in these two tables are from the Food and Beverage Statistics Monthly, published by Nikkan Keizai Tsushin Co., Ltd. All forecasts are also based on data from Nikkan Keizai Tsushin.
